Calming Comparison Shopping Mayhem
Tweet Third-party shopping comparison sites such as Shopping.com and Shopzilla can get products to consumers who aren’t visiting brands’ sites directly. However, these sites pose challenges: they have...
View ArticleBasic Tips for Improving Ecommerce Experiences
Tweet About a month ago I had the pleasure of interviewing Tamara Adlin about best practices in improving users’ ecommerce experiences. She was speaking at Etail West 2009 in Phoenix and I wanted get...
View ArticleAdding Retail Revenue Streams
When shoppers visit supermarkets and large retailers, they’re bound to see branded in-store displays. The stores add revenue while helping brands stand out. Why not apply this idea to ecommerce?
View ArticleWish Lists Lift Conversions
Tweet Personal travel arrangements often require coordination with other parties, whether it’s your spouse, friends or other family members. That’s why travel activity retailer Viator’s sharable wish...
View ArticleConnecting Social Networks Pays Off
Tweet When working in social media, many marketers stick to a few areas, such as Facebook, Twitter and blogging. Justin Greis, Owner, Panna Dolce, chose a broader approach. The Chicago-based French...
View ArticleMarketing Strategies: Is performance-based vendor pricing the best value?
When dealing with a vendor you have to understand that this is a financial arrangement and you must maximize the value of that arrangement. So, how do you make sure you’re getting the most out of it?...
View ArticleSocial Media Marketing: How to optimize the customer experience to benefit...
You probably already know that word-of-mouth is a very powerful advertising tool. What might surprise you is how much control you have over it… as long as active in shaping the customer experience....
View ArticleEvidence-based Marketing: This blog post will not solve your most pressing...
At MECLABS, our job is to help you do your job better. With that in mind, we put together a little 7-second survey to get an idea for the kinds of topics you (as evidence-based marketers) would like to...
View ArticleWebsite Strategy: 59% view the website as a marketing channel
In the MarketingSherpa 2012 Website Optimization Benchmark Report, we shared how marketers view their website strategy. Read further to learn more about the results of the strategy statement including...
View ArticleEmail Marketing: 5 questions to find out if you’re using CRM as a glorified...
CRM and marketing automation are powerful tools marketers can use to leverage analytics to effectively engage customers, but some marketers are underutilizing these tools. Read on to learn five...
View ArticleEcommerce: Why going global really means going local
Global ecommerce is growing and the key for brands looking to extend into new markets will be understanding the local culture in those markets. Watch this video from the MarketingSherpa Media Center at...
View ArticleEmail Marketing: Don’t let email own the ecommerce showroom floor
Email marketing is one of the most frequent sources of ecommerce traffic for organizations across every revenue range. Read this MarketingSherpa Blog post to learn from Ben Pressley, Head of Worldwide...
View ArticleEcommerce: 3 vital marketing resources to explore before your next email send
Email marketing has emerged as a staple in ecommerce as countless companies now utilize the channel to flood inboxes with a galaxy of promotions and product offers. Check out this MarketingSherpa Blog...
View ArticleSocial Media: Leveraging visual marketing on Instagram and Pinterest
Creating your social media marketing strategy takes a dedicated effort where success is built one customer at a time. Watch this video from the MarketingSherpa Media Center at IRCE to learn more from...
View ArticleContent Marketing: Encouraging sales and upsells at the point of purchase
Many marketers think of content marketing as a top-of-the-funnel activity. But what about using content to encourage sales and upsells at the point of purchase? Read on to learn what a restaurant...
View ArticleMobile Marketing: 3 tips from ModCloth on mobile app engagement
Watch this video to learn how fashion retailer ModCloth integrated customer selfies into its mobile app to drive engagement and social sharing. You'll also gain three transferable tips to improve your...
View ArticleHow Seamless Email Turns Ecommerce Prospects into Buyers
This MarketingSherpa Blog post features a video interview conducted by Daniel Burstein, Director of Editorial Content, MECLABS, with Charles Nicholls, founder and Chief Strategy Officer, SeeWhy, on...
View ArticleWhy You Should Consider Customer Service to be 1-to-1 Marketing
How is your company leveraging customer service? Some retailers see it as an expense, pushing customers to self-service portals to eliminate a human interaction altogether. If a customer can buy a...
View ArticleWhat’s the Most Important Ecommerce Challenge? On-time Shipping
This MarketingSherpa Blog post features a video interview conducted by Daniel Burstein, Director of Editorial Content, MECLABS Institute, with Debbie Hauss, Editor and Chief of Retail Touchpoints. They...
View ArticleGlobal Ecommerce: The $1.2 trillion opportunity outside North America
More than $1 trillion in ecommerce sales will come from outside North America this year. How can your company grabs its share? To find out, we conducted a video interview Don Davis, Editor-in-Chief,...
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